Botanical Infographic
A two-page spread on the Venus flytrap, a carnivorous plant known for its unique leaves and prey trapping mechanism.
Illustration
Visual Design
Project Overview
Client: Jodie Jenkinson, University of Toronto
Industry: academia, education
Audience: general audience
Type: infographic
Tools: Procreate, Adobe Illustrator
Date: March 2022
This infographic is a two-page spread on the Venus flytrap, a carnivorous plant well known for its unique leaf shape and prey trapping mechanism. Meant for the general public and individuals with an interest in the biological sciences, the purpose of this piece was to visually represent and explain the complex snapping mechanism and hunting cycle of the plant.
Design Solution
Sketch
I started by sketching out my desired two-page spread with the visuals and major headings I wanted to include based on some preliminary research. Some considerations were made around of the midpoint of the page where the magazine would fold to avoid putting any critical information in that region.
Comprehensive
After some deliberation and client feedback, the choice was made to move the focal illustration of the infographic, the Venus flytrap plant, to the left in order to avoid the magazine crease. Adjustments to the layout were made, with the main challenges being reducing the amount of text while still being informative and ensuring the appropriate reading level for my target audience.
Final Product
Find the final infographic illustration below! Care was made in the accuracy in the render of the plant and flight pose of the fly.
